For most of us including me, writing to communicate is the most terrifying time. One way of getting out of the fear is to express it and do something about it.
That is what I did and I now follow certain rules, and that has got people wanting to read what I write.
These are simple rules that can be adapted by anyone and make a tremendous difference to how people perceive you.
Let us start with generating the first line of interest, meaning the headline or title of whatever you plan to write.
- Most important part is the headline. Be sure that you are interested in what you are writing. You cannot bluff your way and your audience will see through this. So if the headline is not interesting to you or is a half hearted attempt, don’t even continue. Write it as many times as you can till you feel it is good enough for you to want to read further.
- It is not just that the headline needs to be interesting but it has to give some inkling of the content that will follow. This is an effort and it is going to take some time for you to get it right. Practise and practise and after some more practise it will become automatic.
- Don’t create a headline just to provoke curiosity. Curiosity is good to start with but if the content that follows is not strong enough, then no one is reaching the end. So match the content with the curiosity quotient.
- As far as possible, your headline should not be gloomy or negative unless absolutely necessary. People have a right to be happy and they want to be happy. So try and make your headline positive and cheerful. A positive beginning is like almost winning your battle. The rest will depend on the content.
- Your headline should give the reader the idea that it was what they were looking for in the first place and that they are going to get it here.
Today I focused on the Headline. Keep a look out. We will be covering the body and other matters. At D-Bookstore the criteria is academic excellence and we talk from our experience.